WELCOME
Hi, I'm Melanie Butler—a versatile, colourful and creative copywriter helping companies with purpose and bright futures build healthy brand foundations.
I have a knack for writing like I've just tapped into your soul and am quite the chameleon. How? I speak your dream clients’ love language, whether you're a life coach, a tech start-up or selling residential property.
Great to meet you!
Word Atelier Is a Creative Copywriting Agency For Businesses With Big Ideas
As a Melbourne Naarm-based strategic copywriter and content writer, I use beautifully crafted words to make your big ideas shine and give you a loving push upwards. I get it—the business world is fierce and full of competitors. You need to make an impact and fast if you want to get results/sales/anywhere(!).
I've come from global corporates and Aussie start-ups, now players on the world's stage. But now I'm where I love to be: working with women-led and small businesses with purpose. I'm here to learn from you, support you and let you fall in love with your business all over again.
…while reaching the customers you dream of.
Copy That Builds TRUST & CONVERTS
What’s at the heart of everything? WORDS.
Word Atelier is a small business helping other small businesses like yours to bring your wildest ideas to life and customers knocking down your (virtual) doors.
I'm an expert in setting brand voice guidelines, writing web copy, planning an amazing email strategy that converts, and writing business profiles to knock the socks off your industry. I bring a flair for capturing the very soul of you and your business, and my five-star reviews and repeat clients aren't tellin' no lies!
I love what I do, and I’m here to help you do the same!
Portfolio available on request.
Open and flexible to take on new projects, so please get in touch to begin your journey!
— Mel
TESTIMONIALS
Writing Services for Women-Led and Local Business in Melbourne & Beyond
I love working alongside my clients.
Here’s what they have to say about the Word Atelier copywriting experience.
FOLLOW ME
Get a glimpse into the life of a freelance copywriter, women-led small business champion and classic ambivert here.
I share lots of copywriting tips and brand messaging advice on Instagram and LinkedIn with one aim: to help you write better copy!
