Hello

I'm Melanie Butler, but those who know me know me as Mel, or 'that freelance copywriter lady'.

 

Who am I? I'm an award-winning online media professional with a marketing and digital strategy background. I've been freelance copywriting for four years, driven by my love of words, telling beautiful stories, and advocating the importance of data storytelling, content quality, and effective messaging.

 

Some say my strength lies in the collaborative relationships I form with my clients, helping them realise their strategic and creative objectives while putting the stuff they can't say into words. But at the heart of everything is your customer. I understand how they think, feel and act. That's humanity and intuition—rare to come across but crucial if you're going to make your mark online.

 

Through my 15+ years in large-scale global businesses in Australia and Europe, I now help innovative small businesses with purpose, women entrepreneurs, and local startups launch brands and create winning campaigns.

 

I'd love to learn more about you and your business, with one goal: to get you READ!